Modernizing the Online Identity for a San Diego Icon, Sycuan Casino Resort
With Sycuan, our main strategy stemmed from their approach to a new brand in 2018. They have large ambitions, new property, and a desire to bring their brand into a more cohesive, modern light.
Sycuan Casino’s website was a bit out of date, and with their vast promotions and branding, the site became cluttered. The challenge was to find a solid direction for their branding across the website, while still displaying their promotions in a neat manner. In addition, we strived to create a user experience that would benefit Sycuan and their members from a conversion perspective and ability to navigate through information.
“The addition of Power Digital has had a marked impact on our online presence and the strategies we use to reach our guests. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives.”
Our approach was to consolidate everything, apply a similar brand experience to every aspect of the site (dining, casino games, events, etc.) but allow for the promotional aspects and differences to shine through. This took design expertise and the ability to see where things fit and do not fit.
The site itself was not small, and their various endeavors required us to create a logical and friendly backend experience for their staff. We turned what was a basic WordPress site into a fully fledged, high scale, corporate entity of Sycuan, one of the biggest casinos in Southern California.
- Optimal user experience
- Improved backend management of Sycuan’s various ventures
- Successful SEO migration of all pages
- Better load times influencing higher rankings on Google
- Established new branding in 2018
- Seamless launch with zero downtime and responsive results
Overall, the combination of these strategies resulted in a better, more professional web entity for Sycuan Casino.
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